Time To Plan

After this lesson, you should be able to:

1. Outline a content strategy for your organization.
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"Plan(ning) of work also removes the burden of including our to-do list in our departmental strategy, allowing it to instead be a stabilizing force over time. So, we created a content strategy intended to be a nimble, adaptable framework to inform the things our communications department is doing within the plan of work. The intent was to provide objectives we can turn to each year, in conjunction with the directives we receive from the executive board and CEO."

Gary Hunt, Communications Director at The Ohio Society of CPAs

Start by asking these questions before you create a piece of content at your association:

  1. Why am I creating this content in the first place?
  2. What format would be best for this content?
  3. Who do I expect to read, view or listen to this content?
  4. Why would they want to engage with the content I'm providing?

In this module, you will learn eight steps to plan your association’s content strategy.

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