You can use video in a variety of ways to help drive significant engagement from your community across most social networks. Informative videos help promote your association's thought leadership on LinkedIn; you can form content partnerships to help drive brand awareness as well as member engagement from your community on YouTube; you can leverage live video features like Instagram Stories and Facebook Live to have members promote your events.

Producing good quality video content consistently is one of the top challenges for associations today. However, with so much technology available, producing video content is becoming less difficult to do.

One note: You should always include closed captioning, transcripts or subtitles in your videos to make them more accessible to everyone.

There are several types of video to meet the goals of your association.


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No matter which type of video you choose to produce, your audience should finish watching it with knowledge they didn’t have beforehand and you should be considered more of an authority on the subject matter, too.

Now that you have a clear idea about your goals and the different types of videos you can produce, let’s take a look at specific videos you can use to increase your visibility and reach.


Click each tab for more information.

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