Using Content Themes

Now that you have your content topic, it’s time to get developing. One of the toughest challenges with content is developing it consistently for daily use (if that’s what your content plan includes). Using visual aspects to your association’s content is the most popular and effective way to communicate messages, and making your content identifiable to your association and brand is important to be easily recognizable by your members and donors. Using content themes is a great technique to reach those goals.

Be consistent with colors, fonts and design elements throughout the content platforms your association uses and make sure they all match your brand. There are tools you can use to make templates that have your association’s branding colors, fonts and logo automatically populate when you’re developing the content. Having a branding and messaging guide to share with the team responsible for developing content will ensure that your content has a consistent look and feel. For examples of guides, take a look at the Mailchimp Content Style Guide and Jamie Oliver Brand Book.