Creating Powerful Content

Gone are the days where we all received the majority of our information from a handful of media outlets. Today, we can connect to thought leaders through blogs, podcasts, YouTube videos, and a countless number of different online media sources. Granted, there is an equally wide range in content quality, but a lot of content is out there nonetheless and most of it is free. In other words, if your members’ only reason for joining an association was to gain access to the latest industry news and insights, there are many other ways that don’t involve membership fees and commitments.

With more options to access content, associations need to reassert their purpose and learn how to reconnect and engage in new ways with a society in flux.

This course will provide you with practical tips and strategies to increase member engagement.