A blog is an online journal or informational website that shares information with the latest posts appearing first in reverse chronological order. It is a platform where a writer or even a group of writers share their views on a specific subject. Blogging covers many types of articles including how-tos, reviews, lists and more.
Simple blogs that are not too long and do not contain a lot of images are relatively easy to produce making the potential benefits worth the expense. Done well, blog posts can help you:
- Build your association’s reputation as an authority in the industry the association serves
- Receive citations from other trusted sources, leading to better search ranking
- Have content that you can leverage in other content platforms
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