Webinars offer detailed and interactive video training from a subject matter expert, delivered remotely so an attendee can participate from virtually anywhere. Webinars can be of any length, but an hour is a typical length.

Online services like GoToWebinar, BigMarker, Zoom and WebEx make it easy to manage the webinar process including registrations, reminders and recordings. They also allow participants to ask questions, which the host can answer in real-time, either in the broadcast or in an on-screen chat.

Reasons to include webinars in your strategy


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