An infographic is a visualization of any kind of information or data. Using bright colors, illustrated characters and bold text instantly grabs your attention and gives you an overview of the topic as you skim through the information.

The goal of an infographic is not only to inform, but also to make the viewing experience engaging for your audience. It all comes down to how you combine different graphic elements like colors, icons, images, illustrations and fonts to explain a topic in a compelling and easy-to-understand way, and these can be shared on a variety of platforms, including social media, blogs and print media

Types Of Infographics And When To Use Them

Infographic types vary, and if you want yours to be effective, you need to pick a type that aligns with your association’s purpose and brand. Generally, infographics are used for one or more of the following reasons.


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