Increasing Engagement With Content



Growing membership without alienating current members has to do with FREQUENCY. The frequency in which you engage your audience is essentially a prerequisite for HABIT. Habit formation is the real key to building enough value for either participant in the relationship to stand the test of time. The concept of habit formation is critical.


If you’re forming a positive habit with a consumer, you’re building the kind of value that makes predicting future content of interest a much easier process.


The association, in turn, is also building value for itself in the form of engagement frequency, cross-community visibility, and enhanced credibility through a media outlet using the content as source material.

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