Timing Is Everything
The Best Time Of Day To Post
The best time of day to post depends on your association’s audience, the time zone and the timing of when the highest engagement levels are. Even when those variables don’t change, the way social media platforms organize content is out of your control because of the algorithms the platforms use. There are organizations (like Hubspot) that publish, rather frequently, what the current best times are to post content. Here’s a recent example: How Frequently Should I Publish On Social Media
Post At Times When You Can Engage
Remember your association needs to be able to answer questions and react to comments as soon as possible. Consider when your team is available to engage and interact with members. You might see some recommended times to post late in the evening, for example. But if your association isn’t available to communicate late in the evening, what’s the point of posting at that “preferred” time? Instead, try to ensure your social media or community managers are available and ready to answer any questions or concerns when you post.
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