Co-creation: Building shared purpose and value with members

Co-creation – the process of engaging members in the joint creation of value – is fun to envision but hard to execute. Involving membership in decisions about the directions of programs, services and even strategic direction can produce a strong outcome reflective of diverse perspectives. But without the right process and structure, it can also lead to uninspiring compromise. In this session, the speakers will talk about how associations can use co-creation to solve current problems, course correct and even envision the future; and why the process might be as valuable to your members as the outcome.

• ERIC LANKE, President/CEO, National Fluid Power Association
• ERIC MCKEEBY, Director of Community Engagement, American Board of Internal Medicine
• NICK MARZANO, MED, Director of Education, Society of Hospital Medicine
• SARAH FROHNHOEFER, Senior Director, Business Strategy & Development, Marriott International

This session originally aired as part of SURGE in the spring of 2018.