Rebranding is more than just changing your logo and tagline. It’s an association’s personality, their promise to members and their value proposition. A successful rebrand could increase visibility, membership, member engagement, and revenue. But how do you know if a rebrand is right for you? And how do you determine the level of rebrand, get buy-in, and measure return on investment? In this discussion, a DELP scholar and executive director, alongside two ASAE award-winning rebranding campaign leaders, will share their real life rebranding stories to help you determine whether your association needs a rebrand, to what extent, and how to launch and measure your efforts.
- ANDREW NAVOLIO, Partner & Accounts Director, David James Group
- BRIDGET KRAUSE, Director, Member Relations, Emergency Nurses Association
- DONTE SHANNON, CAE, Executive Director/CEO, Specialty Advertising Association of California
- SHERI SINGER, President, Singer Communications
This session originally aired as part of SURGE in the spring of 2018.