In this interview with New York Times bestselling author Daniel Pink, Lowell Aplebaum and Michelle Lui explore the science of perfect timing. They will cover how intentional, timing-based decisions can optimize staff productivity and satisfaction, elevate board decision-making, revamp conference schedules and enhance member engagement.

What impact does our chronotype – our natural sleep schedule – have on our work day? How can association leaders respond to the demands of the clock when planning office hours, events and meetings? What is the ideal conference schedule, and how can attendees optimize breaks between sessions? A deviation from the usual discussions on “how,”this session uses psychological, biological, and economic research to guide us on “when.”