Core Values

After completing this lesson, you will be able to:

1. Explain why clearly defined and unique values are essential.
2. Critique value statements.
3. Summarize the downstream impact of leadership’s reaction to the association’s values.


Watch the Core Values video to hear an explanation of what you need to make your association’s Core Values great!

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The tasks below will be automatically checked off once you complete watching the video and taking the quiz.


Now that we’ve covered the first element of Core Ideology (Purpose), let’s move on to the second element needed to formulate your association’s Core Ideology, Core Values.

Words mean different things to different people. Having defined meaning behind or within each of your association’s values is critical to ensure behavioral consistency.


Click on each definition of common values that organizations like to use.

Note the different interpretations of each value.





If senior leaders don’t live the association’s Core Values, the values are useless. They have to be living examples. Once you allow someone to violate the values and stay with the association, you’re telling everyone that you were just kidding about the values, that they are nice to have but not necessary for your association to survive.


See if you understand the concepts by completing the quiz. Click Core Values Quiz to begin.

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