Setting the Foundation

The core ideology is the foundation of every successful association and must be carefully crafted. In this module, you will learn the three elements that make up core ideology and be able to define the key concepts that form a successful core ideology for an association.

Why is purpose important? Define and identify ways to live your association’s Core Purpose.

When values are clear, decisions are easy. It is impossible to run a successful association without a set of strong core values that serve as a foundation for organizational effectiveness. In this module, you will explore specifically why clearly defined and unique values are essential, and identify ways to live your association’s core values.

A vivid and compelling vision is what drives an association forward, but creating an effective vision can be challenging. In this module, you will learn how to define your associations biggest goal, near-term goals and short-term goals.

The success of your association is in large part determined by the quality of the people on your team. This module will teach you how to attract top talent, coach and develop your employees and create an organization that retains their very best people.

Your association must innovate, or it will die. In this module, you will learn how to create a culture that embraces risk balanced by an understanding of how to determine which risks should be undertaken and which should be avoided.

“Making the Very Complex Awesomely Simple”

John Spence is recognized as one of the top business thought leaders and leadership development experts in the world and was named by the American Management Association as one of America’s Top 50 Leaders to Watch along with Sergey Brin and Larry Page of Google and Jeff Bezos of Amazon.