MARKETING
After completing this lesson, you will be able to:
1. Describe the elements of an event page.
2. Explain what to consider for the communication strategy.
3. List ways to make grassroots promotions easier.
4. Explain why segmenting audiences is helpful.
5. Describe how to use blog posts to promote the event
6. Describe ways to use promotion videos.
7. Identify how to use social media to promote the event.
If you haven't already, download the course workbook.
Watch the Marketing video to learn ideas on how to use different mediums to increase event enrollment.
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The tasks below will be automatically checked off once you complete watching the video and taking the quiz.
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Beginning to market the event is an exciting time! You’ll most likely want to create an event page.
EVENT PAGE ELEMENTS
Click each element to learn more.
EFFECTIVE GRASSROOTS PROMOTION
Promotion coming from the people most directly involved with the event such as the speakers, volunteers and professional team.
Click each tab to learn more.
EMAIL, BLOGS, AND VIDEO
Click each tool to learn more.
SOCIAL MEDIA
Focus on Being Social and Having Conversations
~ Engage in back and forth conversations with your followers.
~ Post questions or polls related to your event.
~ Tag speakers and partners.
~ Prioritize personalized content for those speakers with large followings.
~ Give your event a face by encouraging attendees and speakers to share photos of themselves, their workspace and their preparations for the conference.
TIME TO BRAINSTORM!
Take time now to brainstorm which marketing elements will work best for your event.
Use the workbook to document your thoughts.
CHECK FOR UNDERSTANDING
See if you understand the concepts by completing the quiz. Click Marketing Quiz to begin.
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Share your progress!
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