Intelligent Engagement

Capturing the Voice of the Member with Dave Will

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Interacting with members regularly about what’s relevant to them, keeping in mind their needs, priorities, motivations and aspirations constantly reminds them that you care, and it help form a deeper and longer-lasting connection. By allowing you to organically be a part of your members’ lives, engagement can be extremely fruitful in building a community of highly satisfied members who are the easiest to convert to evangelists, which means they’ll actively promote and recommend your association.

Dave Will, the co-founder and CEO of PropFuel, shares his wisdom on how to use the voice of the member to drive intelligent engagement.

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Download and save or print the Intelligent Engagement 101 worksheet to use as you work through the course.

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