Intelligent Engagement

Capturing the Voice of the Member with Dave Will


Interacting with members regularly about what’s relevant to them, keeping in mind their needs, priorities, motivations and aspirations constantly reminds them that you care, and it help form a deeper and longer-lasting connection. By allowing you to organically be a part of your members’ lives, engagement can be extremely fruitful in building a community of highly satisfied members who are the easiest to convert to evangelists, which means they’ll actively promote and recommend your association.

Dave Will, the co-founder and CEO of PropFuel, shares his wisdom on how to use the voice of the member to drive intelligent engagement.



Download and save or print the Intelligent Engagement 101 worksheet to use as you work through the course.

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