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Capturing the voice of the member is a strategic approach to listening and driving relevance in the interactions with your members. This results in creating a stronger relationship and connection for converting and recruiting more members who become advocates and carry their membership with pride.
Use your Intelligent Engagement 101 worksheet to document your definition of engagement. Include the activities that make up your association’s engagement efforts and how you measure engagement (average time on website/page, open and click-through email rates, social media interactions, number of completed forms, referrals, etc.)
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