THE OPEN GARDEN ORGANIZATION

As we face cultural, economic and political shifts, today’s associations need to be flexible and ready to meet the needs of both their members and the world beyond them. The threat to associations is clear: A lack of willingness to change and modernize makes the risk of becoming antiquated all too certain. However, these shifts also offer an amazing opportunity to experiment, innovate and achieve sustainable growth.

While The Open Garden Organization is a companion to Amith Nagarajan’s book of the same title, it stands alone as a step-by-step guide to help any association leader:

• Clarify and deepen purpose
• Discover and lift values
• Embrace a future of uncertainty by taking on many small risks to experiment and learn
• Shift a business model to embrace an inclusive and expansive audience, reaching beyond the scope of traditional membership