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“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers.

With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future — even as our industry faces broad change and uncertainty.