INTRODUCTION

"To be successful in the future, the rate of internal innovation must exceed the rate of external innovation."

For your association to be successful this year and five to 10 years from now, you have to out-CREATE, out-THINK, out-INNOVATE, out-MANEUVER, out-STRATEGIZE and out-EXECUTE everyone in your marketplace.

The topics in this course will set the groundwork for you and your association to achieve these goals.

Additional Tools

The Companion Guide is for you to take notes as you complete the training. You can either download, save and print the PDF workbook to handwrite your notes, or you can download, save and type your notes in the blue fields in the PDF.

Additional resources you can access include:

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