Members value associations because associations help solve their challenges. The lifeblood of your value equation is the type and quality of the solutions and experiences you offer to members and their member organizations. In this conversation, we cover how to accurately and clearly define your members’ challenges, methods for helping members solve them and transformative techniques to help cement member engagement. This session is for association leaders who have been thinking hard about association value, relevancy and innovation.
- AMANDA KAISER, Chief Path Finder Kaiser Insights LLC
- GARTH JORDAN, SVP Healthcare Financial Management Association
- MARJORIE ANDERSON, Manager, Digital Communities Project Management Institute
- RANDI SUMNER, CAE, Sr. Director, Strategy & Entrepreneurship IEEE
This is a session from SURGE Co-Creation, which originally aired in May 2019.