Leveraging unmet member needs to define your value proposition

We could all use a little more revenue in our budget. Most of us know revenue starts with understanding the needs of members, but what does it mean to think deeply about member needs? And how do we balance the needs of other stakeholders, like sponsors and non-members, who may be able to underwrite member needs? Hear from a panel of educators and executives as they share practical lessons learned through revenue wins, and open up about strategies that missed the mark.