Are new member retention rates much lower than the retention rates for all other members at your association? Imagine improving your new member retention rates by 10%, 20%, even 50%! Some associations are growing their membership by focusing far more on engaging their most at-risk members. How are they doing it? By delivering the value and experiences new members need. Join us for a mix of research data and real-life examples you can start using immediately.
- AMANDA KAISER, Chief Path Finder, Kaiser Insights LLC
- LARRY GUTHRIE, Director of Communications, CCIM Institute
- LISA VIVINETTO, Co-founder and Chief Marketing Officer, Dynamic Benchmarking
- STEPHANIE SELESNICK, CEM, President, International Trade Information, Inc.
This session originally aired as part of SURGE Optimism in 2018.