Entrepreneurship: just for for-profits, or an opportunity for associations? A skill that stays at the top of the hierarchy, or a way to empower every department? Relentless risk-taking or calculated experiments?

This session pushes you to rethink everything you thought you knew about entrepreneurial thinking in the association space. Four speakers bust common myths about entrepreneurship one by one, covering topics including the role of volunteers, culture change and external competition. By the end, you will be prepared and excited to transform your organization with a business-focused mindset.

  • BARBARA BYRD KEENAN, FSAE, CAE, Chief Executive Officer Endocrine Society
  • DENNIS SADLER, Deputy Executive Director, Operations National Association of Secondary School Principals
  • EMILIO AROCHO, Director, Technology and Digital Strategy Food and Drug Law Institute (FDLI)
  • MEENA DAYAK, VP, Integrated Media & Communications American Public Power Association

This session originally aired as part of SURGE Optimism in 2018.