"The secret to membership is being focused on the mission but willing to change how you do it."
The Membership Economy is a massive transformational trend where businesses and organizations are offering programs that people join and pay for on an incremental basis (monthly, annually, etc.)
This trend initiates moving customer/member experiences from:
~ Ownership to access
~ One-time payment to recurring payments
~ Transactional to relationship
~ One-way communication to feedback and community
MEMBERSHIP ECONOMY = RECURRING INCOME
To have the right balance to encourage membership and retention, organizations need to live at the intersection of what’s in it for your customers AND what’s in it for your organization.
WHY ARE PEOPLE JOINING?
AFTER BASIC NEEDS ARE MET...
People want to be recognized and held in high regard for their achievements and contributions by helping other people. Organizations that help others tap into their needs are going to have greater loyalty because they’re helping others be happy.
THRIVING IN THE MEMBERSHIP ECONOMY
Now that you have a basic understanding of what the Membership Economy is, let’s dive deeper.
After completing this training, you will be able to:
1. Explain the concept of a Forever Transaction.
2. Describe Super Users.
3. Explain the seven-step framework for a Membership Economy.
4. Identify the next steps for your organization.
The Companion Guide is for you to take notes as you complete the training. You can either download, save and print the PDF workbook to handwrite your notes, or you can download, save and type your notes in the blue fields in the PDF.
Additional tools you can access include:
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