UNDERSTANDING THE MEMBERSHIP ECONOMY
What is the Membership Economy?
Robbie Kellman Baxter shook up the association world — and beyond — with her 2015 guide to understanding how membership is changing the consumer landscape. It’s not just associations that count on members anymore. It’s also companies like Netflix, LinkedIn, Match.com, Starbucks and even casinos.
So, what can we learn from all these companies that are turning to membership to help bolster the fandom of and loyalty to their brands? Plenty. In this webinar-turned-one-hour-course, we get the keys to understanding:
- Why super users are a secret weapon
- The framework around the Membership Economy
- What we need to consider for the “forever transaction” of membership
- How to start building on the lessons we learn from these newer membership organizations
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