Conclusion

Data analytics is all about improving and narrowing focus to act where it will be most effective. You can implement effective data analytics techniques with tools and information you already have through your AMS or CRM.

This is just the beginning. Predicting action, finding correlation, and utilizing segmentation in your messaging offer further ways to engage intelligently with members. Consider this the base level of Artificial Intelligence and Machine Learning, so get creative with metrics and consider additional data sources — even third parties including social networking tools.

Try it yourself and get creative!