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How do you get started with marketing artificial intelligence?
The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.
From audience targeting, to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future.
Piloting AI goes beyond the splashy headlines and buzzwords to explore a practical framework that makes AI approachable and actionable for marketers.
You’ll come away with:
- A clear understanding of marketing AI
- Tips on how to identify quick-win pilot projects
- Steps to solve marketing challenges more efficiently
This course is a production of The AI Academy for Marketers, and we're proud to partner with them to offer this introduction to AI for AssociationSuccess.org Members.
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