WHO IS YOUR MEMBER OF 2030?

Do you know who your members will be 10 years from now? You can’t expect to connect with, onboard, retain and elevate your member of 2030 the way you did your member of 1985. 

The search for your future member of any age or generational label must be an on-going commitment rooted in a sincere understanding of motivations and expectations.

Join us to define, target and engage your members of 2030! 

WHAT THIS COURSE HAS TO OFFER

In this course, Elisa Pratt will help you design and begin to cultivate a pipeline for future member development. She'll help you review changes in workforce demographics that will have a significant impact on your association so you can better define your target audience and their distinctive needs and expectations. 

LEARN HOW TO IDENTIFY YOUR MEMBER OF 2030

This course is designed to help you understand, define and identify your target audience and better understand their needs and expectations.

LEARN HOW TO IDENTIFY YOUR MEMBER OF 2030

This course is designed to help you understand, define and identify your target audience and better understand their needs and expectations.

ESTABLISH AND EVOLVE YOUR VALUE PROPOSITION

What does your association offer that members can't get anywhere else? This course will help you define a value proposition that resonates now, and one you will shape for the future to better resonate with future members.

ESTABLISH AND EVOLVE YOUR VALUE PROPOSITION

What does your association offer that members can't get anywhere else? This course will help you define a value proposition that resonates now, and one you will shape for the future to better resonate with future members.

DEFINE YOUR IDEAL FUTURE MEMBER

You'll get tips on how to use data to create a variety of profiles that intersect with your organization’s mission and strength.

GET STARTED NOW
Perfection is the enemy of progress. Elisa will walk you through how to get started recruiting and retaining future members — even if you don't have the perfect profile of your ideal member.
DEFINE YOUR IDEAL FUTURE MEMBER

You'll get tips on how to use data to create a variety of profiles that intersect with your organization’s mission and strength.

GET STARTED NOW
Perfection is the enemy of progress. Elisa will walk you through how to get started recruiting and retaining future members — even if you don't have the perfect profile of your ideal member.

MEET ELISA PRATT

Elisa Pratt is an association guru and expert in strategic nonprofit solutions that increase membership, diversify revenue and ensure relevance.

Prior to founding Brewer Pratt Solutions, LLC, she served for nearly 20 years as an impactful association management executive with several national trade and individual membership associations.

ON DEMAND VIDEOS

Our course instructors offer in-depth explanations of concepts and definitions in videos you can watch anytime.

OFFLINE RESOURCES

Download PDFs and other materials to save for future learning and discussion.

MOBILE FRIENDLY

Access the course from anywhere on your smartphone.

INTERACTIVE QUIZZES

True/false, multiple choice and other questions will test your understanding.

ONLINE WORKBOOKS

Save your work online all in one place as you work through each module.

TAILORED TO YOU

Lessons are created to take at your own pace. Go deep or get an overview. It's up to you!

MEMBERSHIP COMES WITH MORE GREAT PERKS

AssociationSuccess.org members get access to all of our courses in The Lab, our robust video archive, an exclusive Facebook group made up of other Badass Leaders and so much more.

The Lab, our online learning center, is designed to help you tackle problems, find creative solutions and engage members. Features include:

ON DEMAND VIDEOS

Our course instructors offer in-depth explanations of concepts and definitions in videos you can watch anytime.

OFFLINE RESOURCES

Download PDFs and other materials to save for future learning and discussion.

MOBILE FRIENDLY

Access the course from anywhere on your smartphone.

INTERACTIVE QUIZZES

True/false, multiple choice and other questions will test your understanding.

ONLINE WORKBOOKS

Save your work online all in one place as you work through each module.

TAILORED TO YOU

Lessons are created to take at your own pace. Go deep or get an overview. It's up to you!

BUILD BADASS LEADERS

Badass leaders don’t accept complacency. They push the envelope and challenge the status quo. They don’t just rely on their own thoughts, but they seek diverse opinions and find the right solution to solve problems. Badass leaders ask why and aren’t afraid to experiment even if it means they might fail.   

By helping the association industry, we hope to help the world.

WHY WAIT? START NOW!

The search for your future members must be an on-going commitment. It's time to start cultivating that pipeline for future member development. Don't wait to get started. Become a badass leader today!

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