THE MEMBERSHIP ECONOMY TOOLKIT

Have you noticed in the last couple of years that private sector companies like Amazon and Netflix are catching on to something associations have known for decades — membership is key to growth.

What does that mean for you, the association professional? You've got to work harder to keep your members — particularly the younger ones — engaged and interested.

Our toolkit with tips from “The Membership Economy” author Robbie Kellman Baxter will help you find new ways to remain relevant so you can win the battle against subscription fatigue.

For only $5, you’ll get:
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A breakdown of the keys to understanding the membership economy

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An overview of Maslow’s Hierarchy of Needs, with details on how understanding it can help your brand’s messaging and increase member engagement

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A decision tree to help you decide what content you should offer for free, and what should be behind a paywall

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Access to a video interview with Baxter in which she discusses concepts in her latest book, “The Forever Transaction”

What are you waiting for? It’s time to show Netflix and Amazon who’s boss.

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