FACING THE FUTURE OF MEMBERSHIP

“How do you stay a leader and not become stale or confuse loyalty with inertia?”

Is your association doing enough to engage future members? 

Robbie Kellman Baxter, author of “The Membership Economy” and “The Forever Transaction,” says today’s potential members have far more information and options for networking and professional development than potential members did 20 or 30 years ago.

An association’s offerings have to reflect those changes to stay relevant.

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Our “Facing the Future of Membership” worksheet will help you:
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Find innovative ways to engage with tomorrow’s members

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Figure out how to tackle new initiatives

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Discuss whether it’s time to phase out irrelevant features

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