YOU HAVE THE TOOLS. NOW LEARN HOW TO USE THEM.

We’re glad you’ve taken the next step to understanding what members want and exploring innovative ways to keep them engaged.

Robbie Kellman Baxter, who shook up the association world with her 2015 book on understanding how membership is changing the consumer landscape, says the secret to keeping membership numbers up is being focused on the mission and also being willing to change how you do it.

In our “Understanding the Membership Economy” course available exclusively to members in our online learning center, The Lab, Baxter dives deeper into the Membership Economy framework and shares actionable tips you can use to successfully recruit new members and keep your current ones engaged while still making money.

In the “Understanding the Membership Economy” course, Baxter will teach you the keys to understanding:
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Why super users are a secret weapon.

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The framework around the Membership Economy.

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What you need to consider for the “forever transaction” of membership.

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How to start building on lessons we’ve learned from newer membership organizations like Amazon and Netflix.

THAT'S COOL. BUT WHAT ELSE DO I GET?

At AssociationSuccess.org, our core purpose is to build Badass Leaders. 

A Professional Membership is just $20 per month, or you can save over $40 by joining for a year at just $197.

A membership comes with awesome perks, including:

Access to the Community, an online forum that connects you with other Badass Leaders.

Professional development inside The Lab, which features step-by-step courses to help you produce your own virtual conferences, assess and build an organizational culture that'll power your growth and increase your association's revenue by simply rethinking how you approach your potential audience — plus so much more. 

Our entire Video Archive, which is stocked with rich interviews, lively panel discussions and presentations aimed at helping you innovate and think more creatively.

The Stand Out, a weekly association industry newsletter to inspire you and share what's new at AssociationSuccess.org.

If you’re ready to increase your association’s revenue, connect with an entire community of Badass Leaders and grow in your own professional development, we’re ready to help you do it.

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