INTRODUCTION TO BUSINESS ANALYTICS

Our Introduction to Business Analytics course will teach you how to use data to influence your association's strategy and inform decisions that produce value and impact.
WHAT THIS COURSE HAS TO OFFER

In this course, Thad Lurie lays the groundwork for understanding key terms and types of data analysis. We go deeper by describing what data needs to be effective, and we finish by discussing the challenges (don't worry — we also provide solutions) that come with using data for organizational change.

ON DEMAND VIDEOS

Thad Lurie offers in-depth explanations of concepts and definitions in videos you can watch anytime.

OFFLINE RESOURCES

Download PDFs and other materials to save for future learning and discussion.

MOBILE FRIENDLY

Access the course from anywhere on your smartphone.

INTERACTIVE QUIZZES

True/false, multiple choice and other questions will test your understanding.

ONLINE WORKBOOKS

Save your work online all in one place as you work through each module.

TAILORED TO YOU

Lessons are created to take at your own pace. Go deep or get an overview. It's up to you!

"Data should be at the heart of strategic decision making in business."

-Bernard Marr, Forbes, 2016  

WHAT IS BUSINESS ANALYTICS?
The goal of business analytics is to determine which sets of data are useful and how they can be used to solve problems and increase efficiency, productivity and revenue.
EVALUATE YOUR ASSOCIATION'S RELATIONSHIP WITH DATA
How does your association currently interact with data? Our course will teach you how to perform a simple data audit.
LEARN THE 5 STEPS OF DATA DISCOVERY
Explore how you can use data to make informed estimates to predict future trends  including fundraising revenue, budgets and cash flow.
DEFINE SUCCESS
In our course, you'll learn what challenges you'll likely face when implementing changes using data, and how to avoid them.

MEET THAD LURIE

Thad Lurie leads the Introduction to Business Analytics course on AssociationSuccess.org. Lurie is a certified association executive with 20 years of experience specializing in revenue growth, talent development and technology.

He is a respected community leader and speaker in the areas of business and cultural innovation, organizational strategy and effective leadership.

BUILD BADASS LEADERS

Badass leaders don’t accept complacency. They push the envelope and challenge the status quo. They don’t just rely on their own thoughts, but they seek diverse opinions and find the right solution to solve problems. Badass leaders ask why and aren’t afraid to experiment even if it means they might fail.   

By helping the association industry, we hope to help the world.

WHY WAIT? START NOW!

Your association is vital to making meaningful change in the world. You can make an even bigger impact by using the data available to you. Be proactive about transforming your organization. Become a badass leader today!

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