From Amazon to Netflix, Dollar Shave Club to Blue Apron, subscription models make it exceptionally easy for consumers to access nearly anything they may need or want – and have it delivered right to their front door (or digital device). These companies offer a positive and valuable experience that is incredibly convenient, highly personalized – and profitable. They are data-driven, listen to their members and provide recommendations based on behavior patterns. We explore subscription models and the implications for the association membership space.
- AMY HAGER, CAE, IOM, Director AGC of America
- CHRIS BEAMAN, Director of Advancement & Communications Kappa Delta Pi
- MARICE FERNANDO, Manager, Knowledge Management & Member Engagement Exponent Philanthropy
- MEGAN DENHARDT, CAE, President The Denhardt Group
This is a session from SURGE Co-Creation, which originally aired in May 2019.