Human-centered design, a product development methodology that puts people first, has the ability to increase successful outcomes for any association’s technology initiative. Our panel focuses on human-centered design’s four stages: user research, ideation, iteration and implementation. With real-life association experiences excelling or struggling with a technology project, this session provides actionable tactics and insights to help you and your organization adopt this approach.

  • AMY BURKE, VP, Member Engagement, MCI USA
  • EMILY HENDERSHOT, Community Strategist & Operations Consultant, Nova Strategies
  • GORDON WITHERS, Director of Digital Services, Fionta
  • HARRY ROTHMANN, Chief Technology Officer, Association of the United States Army
  • MIKE MOSS, CAE, President, Society for College and University Planning
  • RHEA STEELE, MS, CAE, Chief of Staff, School Nutrition Association
  • SARAH SLADEK, Founder & CEO XYZ University

This session originally aired as part of SURGE Optimism in 2018.